Google has solidified its position as one of the top three public cloud providers, alongside Amazon Web Services and Microsoft Azure. And with its growing services portfolio, Google is taking aim at the enterprise cloud market more than ever before.
Google Cloud Platform is a suite of public cloud services that includes Google Compute Engine for infrastructure as a service (IaaS) and Google App Engine for platform as a service. The broader set of Google cloud services includes a plethora of features for cloud management, security, analytics, storage, big data and containers, as well as access to third-party products.
Still, despite the breadth of its cloud offerings, attracting enterprise customers has proven difficult for Google. Recent outages related to networking issues have users questioning Google cloud services' reliability and maturity.
Before making a final decision, use this guide to get a closer look at Google's public cloud, compare it to Amazon Web Services (AWS) and Azure, and discover best practices for Google cloud management.
1Google aims at the enterprise-
Explore Google's place in the enterprise cloud market
Google Cloud Platform has experienced its fair share of ups and downs over the past few years. It has made strides with new and expanded services, such as storage and big data, but some experts contend certain features, such as security, still lag behind those from AWS and Azure. In addition, Google cloud services have experienced region-wide network failures that, for some enterprises, could cast a doubt on the platform's dependability. From new feature launches to service downtime, here's a recap of some of Google's big moves in the enterprise market.
While Google has improved its cloud platform with new features, it may not be enough to attract enterprise customers, and it is doubtful the vendor will overcome this obstacle quickly. Continue Reading
Google's IaaS offering experienced a cross-region outage for two hours in 2015 due to a network connection failure -- an event that emphasized the importance of using multiple cloud providers for redundancy. Continue Reading
Google experienced another cloud outage in 2016 that impacted users in all regions, but the disruption may have gone unnoticed my most Google cloud users, experts said. Continue Reading
2Using Google Cloud Platform-
Tips for Google Cloud Platform deployment and management
Price shouldn't be the only factor when choosing a cloud provider. Before selecting a vendor, evaluate what features and tools you require to run and manage cloud workloads, and if that provider meets your needs. Google Cloud Platform offers a wide range of services to consider, including compute, storage, big data, networking and more. Enterprises can choose between Google Compute Engine and Google App Engine or use a mix of the two. Regardless of which Google cloud services you deploy, it's critical to use numerous monitoring and management tools, including third-party products, to keep everything running smoothly.
Moving workloads from one cloud instance to another within Google Compute Engine isn't always easy. Follow these steps to streamline the process. Continue Reading
Most major cloud providers offer log management tools to help admins track cloud user activity. Learn how Google's Stackdriver Logging compares to similar offerings from AWS and Microsoft Azure. Continue Reading
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3Google's container strategy-
Google jumps into the container game
With hybrid and multiple cloud models on the rise, the need for portability is in high demand, and containers help meet that need. After the quick rise of Docker, Google stepped up to the plate with Kubernetes, Google's open source system for managing containers across numerous cloud environments. With Google Container Engine, users can manage and orchestrate Docker containers and container clusters that run within Google cloud services. Since Google infrastructure runs containers and has for years, some experts say it might have a leg up on competition -- but there is always room for improvement.
Upgrades to Google Container Engine bring new auto scaling and enhanced security features, easing enterprise concerns about using Docker containers in production environments. Continue Reading
Docker Swarm is a popular option for container orchestration and management, but Google Kubernetes continues to gain traction among enterprise developers and IT teams. Continue Reading
Many cloud platforms have jumped on the container bandwagon in response to Docker's popularity. Google looks to set itself apart from the competition by adding private Docker repositories to Google Container Registry. Continue Reading
4Google's cloud competition-
Google goes head-to-head with AWS, Azure
Google, AWS and Azure are the market leaders in public cloud computing, and continually fight for the top spot. AWS is the first choice for many IT pros, because of its maturity in the market and its large selection of offerings, but Azure is gaining momentum due to its already established presence in enterprises. Google may be in third place, according to many industry analysts and experts, but the vendor's competitive pricing and new features -- particularly around big data and containers -- could help it rise in popularity.
AWS, Google, Microsoft and Rackspace all compete for the top cloud spot, but each vendor has its pros and cons. Evaluate each provider and see which one meets your needs. Continue Reading
When choosing between Azure and Google, carefully weigh their differences and similarities -- from speed of deployment to machine learning services -- to determine which is right for you. Continue Reading
AWS, Google and Azure have different testing requirements for detecting vulnerabilities. Research each provider's penetration testing approach to ensure the safety of your cloud data. Continue Reading
With the popularity of containers, the top cloud providers have all released their own container services. But they're not all created equal; evaluate all your options before diving in. Continue Reading
Google Nearline and AWS' Glacier are both cloud archival services competing to be the fastest and cheapest option. While Glacier is at the top, Nearline is a serious contender. Continue Reading
5Google storage and big data-
Google bets big on cloud storage, big data services
The need for big data services is growing, as enterprises search for valuable insights that can give them a competitive advantage. Hoping to get ahead of this trend, Google cloud services provide a number of tools to analyze, monitor and store large amounts of data. In addition, Google Cloud Storage now includes standard storage; DRA, which has lower availability than standard storage; and Nearline, an archival storage offering. Evaluate these storage and big data options and see if Google has what you need.
Google Cloud Platform steps into the spotlight with its new high-profile customer, Spotify. While price is a popular driver, Google, in this case, sets itself apart from the competition with its big data services. Continue Reading
Google is trying to get ahead of the curve by focusing on machine learning, rolling out new services for image and speech recognition and translation. Continue Reading
Google fleshed out its storage offerings with its newest addition, local SSD, for high-demand apps. But does it match up to what AWS offers? Continue Reading
Google is encroaching on AWS' cold storage territory, proving that archival cloud storage doesn't have to be glacially slow or expensive. Continue Reading
6Google cloud glossary-
Important Google terms to know
Whether you are a Google cloud novice or an expert, it is always important to know the appropriate terminology. Get better acquainted, or reacquainted, with Google cloud services through these key definitions.