Access "Amazon reaches out to enterprise IT at re:Invent cloud conference"
This article is part of the December/January issue, Volume 2, Issue 1 issue of Modern Infrastructure e-zine: The Data Center of the Future is More Science and Less Fiction
Amazon Web Services’ (AWS) first-ever trade show was a good first step, experts say, but there’s still work to do to appeal to an enterprise IT audience. Putting on a show like re: Invent 2012 signaled that Amazon wants to win enterprise business. In many ways an amalgamation of other tech conferences, especially VMworld, the show gave enterprise IT pros and analysts the kind of conference experience they expect. And Amazon made it clear that it’s gunning for enterprise customers. During breakout sessions, Amazon officials worked hard to dispel some of the impressions of AWS held by enterprise IT pros, particularly when it comes to security and compliance. Several security sessions—the most popular among them Amazon CISO Stephen Schmidt’s detailed overview of AWS security—were delivered before a standing-room-only crowd. “This is what we do,” Schmidt said of large-scale data center security operations. “And we do it all the time.” From the keynote stage, AWS execs talked some trash about “old guard” enterprise IT vendors, contrasting the low-margin, ... Access >>>
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What's Inside
Features
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Understanding your options for outsourcing IT
by Erin Watkins
The terms MSP, cloud, colocation and hosting are often used interchangeably, but they're far from the same. Know the differences when outsourcing IT.
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40 GbE technology: Hurry up and wait
by David Strom, Contributor
Despite the enterprise need for high-speed networks, the advent of 40 GbE has been met with low adoption rates. Where will the hardware find a niche?
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When an in-house IT infrastructure wins out over cloud computing
by Jonathan Eunice
You don’t have to be all cloud, all the time, argues one analyst. The hybrid cloud model balances on-premises IT infrastructure and public cloud.
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Understanding your options for outsourcing IT
by Erin Watkins
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What will the next big data center transformation look like?
by Stephen J. Bigelow
No one can see the future, but take a look at what we might see in an upcoming data center transformation.
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How streamlined IT service operations are doing more with less
by Alex Barrett
Today's IT service operations teams have adapted management techniques and employed new technology to meet budget challenges head-on.
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What will the next big data center transformation look like?
by Stephen J. Bigelow
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News
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How VMware handles changing virtual data center dynamics
by Colin Steele
VMware CTO Steve Herrod offers his two cents on changing data center dynamics as vendors aim to extend virtualization principles beyond servers.
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Amazon reaches out to enterprise IT at re:Invent cloud conference
by Beth Pariseau
Enterprise IT has long feared data security in the cloud, but the AWS re:Invent cloud conference made it clear Amazon was gunning for the business.
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How VMware handles changing virtual data center dynamics
by Colin Steele
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Columns
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Memorable technology quotes from Gartner and AWS re:Invent
by SearchDataCenter.com editors
These technology quotes overheard at Garner events and AWS re:Invent show the diversity of IT personalities.
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Proving cloud computing pros and cons to the CIO
by Lauren Horwitz
As an IT pro, how do you sell the cloud model to your CIO and convince him that now’s the time to migrate? Cloud guru Bob Plankers has some ideas.
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Liquid cooling drives down costs and improves efficiency
by Bob Plankers
Everything old is new again, and data center cooling is no exception. As density increases, liquid cooling looks more appealing.
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Avoid surprises, do your homework on cloud computing service providers
by Steve Gunderson
Cloud service providers often advertise high redundancy, but they have been found hiding critical details. Research is vital to avoiding surprises.
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End users say 'no thanks' to touch changes in Windows 8
by Brian Madden
IT shops are weighing the upgrade to Windows 8, but major touch changes in Windows 8 are actually pushing end users closer to Windows 7. Here's why.
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Memorable technology quotes from Gartner and AWS re:Invent
by SearchDataCenter.com editors
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