While most of the focus of cloud disaster recovery is on smaller customers, enterprises are keenly interested as well.
Disaster recovery and the cloud
Part 3: In the cloud DR market, all eyes are on the enterprise
Larger organizations typically already have a DR agreement in place with a traditional DR market provider such as SunGard. For them, the first step toward cloud DR is using the cloud to protect a lower-tier system that would have been protected with tape.
"They're saying, ‘we have our business-critical and mission-critical systems under control; for the lower tier we're going to look at cloud,'" said Rachel Dines, senior analyst at Forrester Research.
Indeed, there is a huge appetite among enterprises to get out from under restrictive, expensive contracts with third-party DR providers, said Greg Ness, vice president of marketing at Cloud Velocity Inc., a software maker that encapsulates and replicates multi-tier environments to Amazon Web Services (AWS).
"There are a lot of enterprise apps that can benefit from DR in the cloud," said Ness. If nothing else, "being able to test and do dry runs without having to ask permission and pay $20,000 or more per test episode is very compelling."
The more complex the application, however, the harder, riskier and expensive it is to move. One CloudVelocity customer used the software to move upward of 50 servers.
"The cost of that scale of project can easily be $300,000," Ness said.
With CloudVelocity, however, he said they achieved a return on investment in one year, rather than three or four.
Meanwhile, companies that have traditionally catered to the enterprise's DR needs aren't taking cloud lying down. SunGard, for example, offers a range of cloud DR services, in addition to its traditional managed DR, said Michael de la Torre, vice president of product management at the firm. For midmarket customers, it resells EVault's Recover2Cloud service, but it also offers a service based on VMware Site Recovery Manager that allows customers to recover to SunGard's internal cloud.
"We've seen a 40% uptake across SMBs and the enterprise in moving from a traditional DR to a cloud DR approach,” said de la Torre. "People are finding the cost and convenience of cloud DR more and more appealing."