Hosting providers in the clouds, eHarmony saves with AWS

This week's headlines: Hosting providers hop on the cloud, eHarmony runs Amazon Web Services and VMware invests in Terremark.

Cloud computing news roundup June 8-12

Smaller hosting providers seek to offer public clouds of their own

Despite persistent fears about the security and protection of data in the cloud, numerous smaller hosting providers appear to be intrigued by the simplicity and efficiency of cloud computing.

Hosting firms CentriLogic and ForLinux, rather than invest in cloud development of their own, are using software such as Enomaly's ECP Cloud Service Provider Edition to offer the cloud computing experience to their customers.

Decisions like these, however, are still more like a child dipping his toe into the ocean than a full-fledged expedition into the deep. Phrases like "testing", "considering other solutions" and "won't have to risk" litter most of the quotes. For a smaller organization, at least, it seems that while no one wants to be left without a cloud solution, most continue to hedge their bets.

EHarmony puts Amazon MapReduce to the test

At the JavaOne show in San Francisco, the software architects at eHarmony went into detail about the gigabytes of data fed into their matchmaking models and how these models and the services that process the data currently work on top of Amazon Web Services.

While this further emphasizes how services like Hadoop and Elastic MapReduce can run with ease on the cloud, it also makes the concept of cloud computing more approachable to your average user. When a large organization such as eHarmony trusts the cloud with its matchmaking data, the lifeblood of its entire operation, it speaks volumes about the cloud's future. At the same time, the estimated $3,800 a month the company is saving over an in-house solution probably speaks even louder.

VMware's Terremark investment signals deeper foray into public cloud

VMware set its sights on the cloud computing market when they bought a 5% stake, which comes out to $20 million of stock, in hosting provider Terremark.

The purchase is seen as an attempt to transform VMware's data centers into private clouds, offering up a "painless" way of keeping their customers happy while opening up the possibility of this new technology.

While the move is being praised, as VMware needed to acquire an outlet into the growing world of cloud computing, the company's growth situation since the economic crash last fall has been described as "perilous" by VMware analyst Trip Chowdhry. If the cloud boom is for real, however, a decision like this might represent a low-risk, high-reward situation for a company that needed a foothold to do battle with Amazon and Microsoft.

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