"Basically, IT people are charged with keeping the status quo, because the possibility for changes introduces the chances that things will stop working," he said. HP wants to soften this built-in resistance, he added.
HP attempts to set a 'cloud standard'
"It's in HP's interest to make cloud computing the standard way" enterprises adopt new technologies and plan their IT organizations, he said. Kusnetzky also said that HP is testing the waters in some areas. "They are not as experienced in delivering complete infrastructure services as [other] managed service providers are."
HP points to its long record in delivering Software as a Service. Jamie Erbes, the CTO of software and solutions at HP, said it has a nine-year track record and more than 700 customers for its software services. She said the aim is not to pigeonhole cloud computing, but broaden the service model.
"Rather than segregating everything into cloud, our philosophy is that eventually everything is a service," said Erbes. She pointed to HP's printing services and EDS as two examples. Erbes said that HP is seeing demand pressure in services and will continue to roll out public-cloud services and private-cloud development services.
That's a tempting model for HP, Kusnetzky said. "On one level, it would be nice to sell services where people would pay annuity revenue" for a product that they would otherwise pay for only once.