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Greenpeace frowns upon the cloud
Environmental activist group Greenpeace claims that the rise of cloud computing is driving carbon consumption and causing all of us to thoughtlessly doom the planet by recklessly using the Internet, thereby causing Internet companies to build out more data centers, thereby burning more coal, and so on.
"Cloud, or cloud computing, used as a metaphor for the Internet," explains the eco-political advocacy group, is driving up emissions because businesses are choosing data center installations based on cost efficiency rather than renewable energy sources. Our collective online habits now require "virtual mountains" of data to keep up with media content flooding into the online world.
And, of course, Greenpeace released its broadside "Make IT Green: Cloud Computing and its Contribution to Climate Change" as an animated, 7 MB PDF file.
Quantivo mystery customer stores 20 billion records on EC2
"Behavioral analytics" firm Quantivo (the company tracks your online habits) has announced that its EC2-based data analytics service is now hosting and returning results on 20.3 billion records for a single customer. Quantivo won't say who the customer is, but it's probably a large bank. Quantivo runs its service on EC2 and pulls data from Websense and customer records to track user habits and help business tailor advertising and product development. Quantivo had no comment on the environmental impact of its computing strategy.
SoftLayer runs under CloudKick
Cloud and managed services provider SoftLayer announced a partnership with online cloud management portal CloudKick. CloudKickers can now add SoftLayer to the pantheon of cloud services they can run through the service. SoftLayer and Cloudkick said that, as part of a global strategy to offset the environmental impact, users will only be allowed to access the service after they pinky swear to recycle more often and bike to work (they did not really say this).
Greenpeace was reportedly pleased at the news, and in response sailed its entire fleet of diesel-powered seafaring ships to the Gulf of Mexico for a 10 minute press opportunity congratulating both firms.