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AWS re:Invent proves cloud giant still 800-pound gorilla

Amazon's place among cloud giants was re-affirmed at AWS re:Invent with new product releases and more. Here's a look at some big news from the show.

Amazon Web Services stands the tallest among cloud computing giants, so naturally its annual conference generates a lot of hype. AWS re:Invent took place in Las Vegas with more than 13,500 in attendance. The vendor show featured keynotes, customer testimonials, new product releases, demonstrations and more.

"It was as exciting as always," said Kacy Clarke, vice president and principal cloud architect at Cloud Technology Partners. "There [were] a ton of new announcements, lots of different vendors and, of course, 13,500 people -- including 1,500 that were turned away at the door [as well as] thousands online waiting to see what AWS would come up with this year."

Clarke recapped the conference and reviewed the news and product releases from the event with Cloud Computing Weekly podcast host, David Linthicum. Other topics include:

  1. What was most impressive about AWS re:Invent? "One of the things that has impressed me is just how Amazon seems to be accelerating with every single step. … They're on their way to clearing over 500 new product releases," Clarke said. And Amazon has shown no signs of slowing down.

    "Amazon continues to be the 800-pound gorilla in the space and it doesn't look like they're going to give up anytime soon," Linthicum said. "They moved into the enterprise and everybody is waiting for them to fail, [but] enterprises seem to trust them."
  2. Linthicum and Clarke analyzed the new product releases and big announcements, including AWS Config, Aurora, Lambda and Service Catalog. But it was Amazon's container management service, EC2 Container Service, which sparked a debate. Why can't AWS just use Kubernetes? "Because Google built Kubernetes and [that's] their arch enemy right now," Linthicum said.

    How does this affect portability? "We still have a long way to go in terms of real portability between the three big players in the cloud space, and we'll just have to see where it goes," Clarke said.
  3. How did the audience react to everything that took place at AWS re:Invent? "It's the excitement of doing real stuff that really caught the audience. … These were real problems from big companies who had a lot of complexity to deal with," Clarke said.

    What stuck out in particular from the conference? "One of the things that really got the audience excited was that Major League Baseball got up there and talked about their architecture that they used to provide all of those statistics during baseball games," Clarke said.

Next Steps

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This was last published in November 2014

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