Cloud computing is a significant shift in IT, and IT pros are wary and often unsure what to make of it. More a new way to look at IT delivery and operations than a new technology, there are very real forces driving it forward.

Learn more about it the basic pressures driving cloud computing in this podcast with Jeff Kaplan, Managing Director at THINKstrategies Inc.

Jeff also discusses Amazon's influence on the

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cloud market, along with the three elements that draw enterprises into the cloud.

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Cloud computing 101 with Jeff Kaplan

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 Jeff Kaplan is the founder and managing director of THINKstrategies, the only strategic consulting firm focused entirely on the business implications of the transition of the technology industry from product-centric to services-driven solutions. THINKstrategies helps IT/business decision-makers with their sourcing strategies; solution providers with their marketing strategies; and venture firms with their investment strategies.

Kaplan is also the founder of the Managed Service Showplace ( and Software as a Service (SaaS) Showplace (, the highest ranked, vendor-independent, online directories and best practice resource centers focused on SaaS and managed services.

He has a BA in Urban Planning from Rutgers University and MBA from Boston College.

This was first published in July 2009

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