Enterprises are increasingly captivated with the business intelligence that big data analytics offers. However, the attraction of a new technology can often cause business leaders to skip through the cost benefit analysis of adoption -- and, it turns out, big data technologies aren't for everyone.
David Linthicum and his guests, Erik Gustavson, CTO and co-founder of Bitium, and Scott Kriz, CEO of Bitium, discuss whether the value of the information you'll receive is worth the high cost of running big data analytics -- from the technology to the data scientist personnel needed to staff the system. Also in this podcast, they critique a new package from WigWag that communicates with your home devices from your phone, and they discuss PayPal's new Platform as a Service (PaaS) developers' "playground." Topics include:
- Is big data analytics worth your financial investment? Talent and technology are expensive, so how can a business know if big data is worth the hassle? How does not embracing big data affect your standing in the competitive market?
- WigWag is currently on Kickstarter raising money for a sensor-and-hub package for the home that allows users to control devices remotely. WigWag also provides common APIs that could give developers a chance to advance this technology. Is this just a gimmick? What does it mean for the direction of the "Internet of Things"? And how does this advance the debate of manual control versus automation?
To give its developers a way to build products, PayPal created a private PaaS. Will this be a trend going forward? And for developers -- who can skip the hassle of negotiating internal politics to obtain the resources to get an application up and running -- is this a dream come true?