You’ve got a huge portfolio of development tools for building and testing cloud applications. And you’re probably running analytics against that mountain of big data you’ve kept either on-premises or moved to cloud-storage, maybe because you’re not sure which is the better location. You can even see how users navigate through your mobile apps to see where the bottlenecks are and at what point they give up and abandon their shopping cart. But what about measuring the performance of your digital assets? Understanding that is part of delivering a good user experience.
Tools vendor Keynote is giving it a try. Its Keynote Digital Performance Intelligence product sets out to benchmark third-party services and competitive performance against an organization’s digital assets. The idea is to allow IT and business users to collaborate and get a handle on performance proactively instead of reactively. The company says the cloud-based analytics suite provides organizations with real-time insight into the performance of digital assets. That should help them improve customer experiences, which, in turn, makes corporate decision-making easier.
So, what’s really going on? Analyst Raul Castañon-Martinez of 451 Research says Keynote is integrating information from different digital channels. “Everyone talks about this but they are one of the few giving you a holistic view of how you are performing.” Castañon-Martinez says he sees a trend toward realtime analytics and tighter integration with the development function. “There’s a lot of noise in the industry and it’s hard to figure out what companies are doing and delivering. Keynote is not making much noise, but in thought leadership it stands out,” he says.
I like that idea; tighter integration between realtime analytics and development. It’s good for developers to understand how well their app functions in the wild.
Jennifer Tejada, Keynote CEO is pretty blunt about the way things work in the real world. “As organizations look to engage consumers through digital and mobile offerings, they often overlook the performance impact.” That’s probably true, but as developers’ mobile experience deepens, I expect that will lessen. Then she gets to the crux of the matter: “Research has shown that customer tolerance for failure on digital channels is significantly decreasing.”
Tejada is right about that. Attention spans seem to grow shorter with each passing decade. As a developer, what are you doing to build a user experience that makes sense, that’s easily navigable, and that won’t bomb out halfway through a shopping spree, entering sales data, or something else? It’s simply not good enough to build applications that function correctly, it’s necessary to build apps that are enjoyable and engaging to use. Because, if you don’t your competitors will.