Essential Guide

Get started Bring yourself up to speed with our introductory content.

A Google cloud services guide for the enterprise

As the Google Cloud Platform evolves, cloud admins need to stay in the know. Use this guide to learn about the latest Google cloud services, and get tips for managing them.


Google has solidified its position as one of the top three public cloud providers, alongside Amazon Web Services and Microsoft Azure. And with its growing services portfolio, Google is taking aim at the enterprise cloud market more than ever before.

Google Cloud Platform is a suite of public cloud services that includes Google Compute Engine for infrastructure as a service (IaaS) and Google App Engine for platform as a service. The broader set of Google cloud services includes a plethora of features for cloud management, security, analytics, storage, big data and containers, as well as access to third-party products.

Still, despite the breadth of its cloud offerings, attracting enterprise customers has proven difficult for Google. Recent outages related to networking issues have users questioning Google cloud services' reliability and maturity.

Before making a final decision, use this guide to get a closer look at Google's public cloud, compare it to Amazon Web Services (AWS) and Azure, and discover best practices for Google cloud management.

1Google aims at the enterprise-

Explore Google's place in the enterprise cloud market

Google Cloud Platform has experienced its fair share of ups and downs over the past few years. It has made strides with new and expanded services, such as storage and big data, but some experts contend certain features, such as security, still lag behind those from AWS and Azure. In addition, Google cloud services have experienced region-wide network failures that, for some enterprises, could cast a doubt on the platform's dependability. From new feature launches to service downtime, here's a recap of some of Google's big moves in the enterprise market.


Google rolls out new public cloud features

Google Cloud Platform may just be catching up to AWS and Azure with new security tools, but in the realm of machine learning, it is jumping ahead of the competition.c Continue Reading


Google cloud features advances, but gaps remain

Google cloud proves it is still a big public cloud player with new features for cold storage and big data, but customers are left wanting more around hybrid cloud and its application portfolio. Continue Reading


Google struggles to entice enterprise cloud customers

While Google has improved its cloud platform with new features, it may not be enough to attract enterprise customers, and it is doubtful the vendor will overcome this obstacle quickly. Continue Reading


Google Compute Engine customers deal with two-hour outage

Google's IaaS offering experienced a cross-region outage for two hours in 2015 due to a network connection failure -- an event that emphasized the importance of using multiple cloud providers for redundancy. Continue Reading


Reliability is challenged by widespread Google cloud outage

Google experienced another cloud outage in 2016 that impacted users in all regions, but the disruption may have gone unnoticed my most Google cloud users, experts said. Continue Reading

2Using Google Cloud Platform-

Tips for Google Cloud Platform deployment and management

Price shouldn't be the only factor when choosing a cloud provider. Before selecting a vendor, evaluate what features and tools you require to run and manage cloud workloads, and if that provider meets your needs. Google Cloud Platform offers a wide range of services to consider, including compute, storage, big data, networking and more. Enterprises can choose between Google Compute Engine and Google App Engine or use a mix of the two. Regardless of which Google cloud services you deploy, it's critical to use numerous monitoring and management tools, including third-party products, to keep everything running smoothly.


Take a closer look at Google Cloud Platform

Google Cloud Platform remains a popular alternative to AWS due to its custom products and services, including management tools, storage and big data analytics. See if Google cloud services could work for you. Continue Reading


How to switch from one Google cloud instance to another

Moving workloads from one cloud instance to another within Google Compute Engine isn't always easy. Follow these steps to streamline the process. Continue Reading


Explore log management options for Google cloud services

Most major cloud providers offer log management tools to help admins track cloud user activity. Learn how Google's Stackdriver Logging compares to similar offerings from AWS and Microsoft Azure. Continue Reading


Is Google's PerfKit Benchmarker unbiased?

Google's PerfKit Benchmarker helps measure VM performance in AWS, Azure and Google IaaS. But, since it is a Google-led initiative, can it be completely unbiased? Continue Reading


Break down Google Compute Engine pricing

Major cloud providers are battling to be the most cost-effective choice, but sometimes, it's difficult to know exactly what's on your cloud bill. Here's a breakdown of Google Compute Engine pricing to help. Continue Reading


The price war between AWS and Google continues

Google reduced prices for its Compute Engine platform and boasts about a new cost-saving VM instance type. Will it be enough to lure customers away from AWS? Continue Reading

3Google's container strategy-

Google jumps into the container game

With hybrid and multiple cloud models on the rise, the need for portability is in high demand, and containers help meet that need. After the quick rise of Docker, Google stepped up to the plate with Kubernetes, Google's open source system for managing containers across numerous cloud environments. With Google Container Engine, users can manage and orchestrate Docker containers and container clusters that run within Google cloud services. Since Google infrastructure runs containers and has for years, some experts say it might have a leg up on competition -- but there is always room for improvement.


Advanced security, scalability comes to Google Container Engine

Upgrades to Google Container Engine bring new auto scaling and enhanced security features, easing enterprise concerns about using Docker containers in production environments. Continue Reading


Google Kubernetes leads the charge for container orchestration

Docker Swarm is a popular option for container orchestration and management, but Google Kubernetes continues to gain traction among enterprise developers and IT teams. Continue Reading


Google Kubernetes eyes an open source future

Google becomes a sponsor of the OpenStack Foundation and makes Kubernetes the center of its hybrid cloud strategy. Continue Reading


Google adds Docker repositories to its container registry

Many cloud platforms have jumped on the container bandwagon in response to Docker's popularity. Google looks to set itself apart from the competition by adding private Docker repositories to Google Container Registry. Continue Reading

4Google's cloud competition-

Google goes head-to-head with AWS, Azure

Google, AWS and Azure are the market leaders in public cloud computing, and continually fight for the top spot. AWS is the first choice for many IT pros, because of its maturity in the market and its large selection of offerings, but Azure is gaining momentum due to its already established presence in enterprises. Google may be in third place, according to many industry analysts and experts, but the vendor's competitive pricing and new features -- particularly around big data and containers -- could help it rise in popularity.


Take a closer look at the top four public cloud providers

AWS, Google, Microsoft and Rackspace all compete for the top cloud spot, but each vendor has its pros and cons. Evaluate each provider and see which one meets your needs. Continue Reading


What to consider when choosing between Google and Azure

When choosing between Azure and Google, carefully weigh their differences and similarities -- from speed of deployment to machine learning services -- to determine which is right for you. Continue Reading


Google locks down new security certifications

In a bid to catch up to AWS and Azure in the enterprise market, Google adds the ISO 27017 and 27108 security certifications to its cloud platform. Continue Reading


Penetration testing tips for AWS vs. Azure vs. Google

AWS, Google and Azure have different testing requirements for detecting vulnerabilities. Research each provider's penetration testing approach to ensure the safety of your cloud data. Continue Reading


Speed up cloud app testing for Google and Azure

To keep up with deployment cycles, cloud providers offer tools and services to accelerate the cloud app testing process. Discover the differences between Google and Azure's approach. Continue Reading


Google challenges AWS with Preemptible VMs

In response to AWS' low-cost Spot Instances, Google released Preemptible VMs. But be cautious of how you use them, and choose your workloads carefully. Continue Reading


New Google cloud service takes on AWS Spot Instances

With the popularity of containers, the top cloud providers have all released their own container services. But they're not all created equal; evaluate all your options before diving in. Continue Reading


The cold storage war between Google and AWS begins

Google Nearline and AWS' Glacier are both cloud archival services competing to be the fastest and cheapest option. While Glacier is at the top, Nearline is a serious contender. Continue Reading

5Google storage and big data-

Google bets big on cloud storage, big data services

The need for big data services is growing, as enterprises search for valuable insights that can give them a competitive advantage. Hoping to get ahead of this trend, Google cloud services provide a number of tools to analyze, monitor and store large amounts of data. In addition, Google Cloud Storage now includes standard storage; DRA, which has lower availability than standard storage; and Nearline, an archival storage offering. Evaluate these storage and big data options and see if Google has what you need.


Google Cloud Platform adds more big data options

Google's big data services are getting a boost with new partnerships with Hortonworks and Cloudera. Determine if the expanded Google ecosystem can benefit your high-performance needs. Continue Reading


Google reels in big customer with big data services

Google Cloud Platform steps into the spotlight with its new high-profile customer, Spotify. While price is a popular driver, Google, in this case, sets itself apart from the competition with its big data services. Continue Reading


Google big data terms to know

Getting started with big data in the cloud can be daunting, but this mini guide makes the task easier for Google users. Review the core Google big data terms you need to know. Continue Reading


How AWS, Azure and Google stack up in big data

AWS, Azure and Google are always competing for the top spot. Which will come out ahead for big data services? Continue Reading


Compare AWS vs. Azure vs. Google big data services

Google is trying to get ahead of the curve by focusing on machine learning, rolling out new services for image and speech recognition and translation. Continue Reading


Price isn't everything: Google bets big on machine learning

Google fleshed out its storage offerings with its newest addition, local SSD, for high-demand apps. But does it match up to what AWS offers? Continue Reading


Google Nearline sets itself apart from AWS Glacier

Google is encroaching on AWS' cold storage territory, proving that archival cloud storage doesn't have to be glacially slow or expensive. Continue Reading

6Google cloud glossary-

Important Google terms to know

Whether you are a Google cloud novice or an expert, it is always important to know the appropriate terminology. Get better acquainted, or reacquainted, with Google cloud services through these key definitions.

7Google cloud on Twitter-

All the Google tweets fit to print

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.