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December/January issue, Volume 2, Issue 1

Amazon reaches out to enterprise IT at re:Invent cloud conference

Amazon Web Services’ (AWS) first-ever trade show was a good first step, experts say, but there’s still work to do to appeal to an enterprise IT audience. Putting on a show like re: Invent 2012 signaled that Amazon wants to win enterprise business. In many ways an amalgamation of other tech conferences, especially VMworld, the show gave enterprise IT pros and analysts the kind of conference experience they expect. And Amazon made it clear that it’s gunning for enterprise customers. During breakout sessions, Amazon officials worked hard to dispel some of the impressions of AWS held by enterprise IT pros, particularly when it comes to security and compliance. Several security sessions—the most popular among them Amazon CISO Stephen Schmidt’s detailed overview of AWS security—were delivered before a standing-room-only crowd. “This is what we do,” Schmidt said of large-scale data center security operations. “And we do it all the time.” From the keynote stage, AWS execs talked some trash about “old guard” enterprise IT vendors, ...

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