Cloud computing complicates customer-vendor relationships

Find out how both customers and vendors can adapt to the contractual demands of a cloud computing environment in this podcast with Jeff Kaplan of THINKstrategies.

When it comes to selling cloud computing, the relationship between a vendor and their customers changes. It's no longer as simple as the customer purchasing a product and then deploying, managing and optimizing that product by themselves.

Cloud computing vendors now sell a set of services, which are designed by the vendor to be deployed and used as simply as possible. But vendors, whether they sell public cloud computing services or private clouds, still have obligations to their customers, and the customers need to be aware of how to turn what they've purchased into a full-fledged cloud environment.

Find out exactly how the customer-vendor relationship has changed thanks to cloud computing, along with how customers can ensure the proper contractual arrangements in areas like service availability and performance, in this podcast with Jeff Kaplan, managing director of THINKstrategies Inc.

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How cloud computing changed the customer-vendor relationship

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 Jeff Kaplan is the founder and managing director of THINKstrategies, the only strategic consulting firm focused entirely on the business implications of the transition of the technology industry from product-centric to services-driven solutions. THINKstrategies helps IT/business decision-makers with their sourcing strategies; solution providers with their marketing strategies; and venture firms with their investment strategies.

Kaplan is also the founder of the Managed Service Showplace ( and Software as a Service (SaaS) Showplace (, the highest ranked, vendor-independent, online directories and best practice resource centers focused on SaaS and managed services.

He has a BA in Urban Planning from Rutgers University and MBA from Boston College.

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