Ten minutes with 10 cloud startups

Overwhelmed by all the cloud computing startups? Want to know which ones to pay attention to? Our latest show is the one to watch. At Cloud Connect, we interviewed 10 cloud startups in 10 minutes; each company got one minute to explain what their product is and why enterprise IT shops should care.

And check out the Cloud Cover TV home page for the rest of the episodes.

Read the full text transcript from this video below. Please note the full transcript is for reference only and may include limited inaccuracies. To suggest a transcript correction, contact editor@searchsecurity.com.  

Ten minutes with 10 cloud startups

Jo Maitland: Hi. Welcome to Cloud Cover TV. I am Jo Maitland.
We are here at the Cloud Connect Conference in Santa Clara, it is
an annual show all about cloud computing. I decided this week, as
there are so many new cloud startups in the marketplace to pick 10
companies that we think are doing innovative and interesting
things, however, I did not want to expose you guys to insane
amounts of marketing mumbo-jumbo, so we asked these companies
to give us their pitch in one minute. We picked 10 companies in 10
minutes, so you will hear, right after me, 10 cloud computing
startups tell you what they do. Each had a minute and we cut
them off at exactly a minute, so if you do not have too much
time on your hands and you want to know, 'What are 10 companies
I should pay attention to in this market?' This is the show to

Reza Malekzadeh: Hi. My name is Reza Malekzadeh, and I am VP
of Marketing for Nimbula. Nimbula's product, Nimbula Director,
is an infrastructure-as-a-service layer of software. It brings to
enterprise customers all the benefits of a public cloud
infrastructure like Amazon EC2 on their own private
infrastructure. If an enterprise customer is looking to be able
to manage their own infrastructure with the same levels of
flexibility or agility that Amazon delivers on their public
cloud, they can use our software as the foundation layer for
that buildup. They will be able to basically, automatically
install the software on their hardware and deploy on all of their
equipment, and have a virtual machine as a unit of compute and they
can then run in that virtual machine pretty much any application
they want; so exactly what they get from Amazon EC2, but on their
own private infrastructure.

Lecole Cole: Hello. My name is Lecole Cole, I am the founder of Skydera.
We are a cloud automation and deployment management system.
We provide all the tools needed for an IT department to manage their
deployments, from scaling, to monitoring, to user provisioning,
to user entitlement, we provide all the tools needed to provide
that type of functionality. One of the things that I think is
very interesting about what we do is we help build all the tools
for the IT professional or the developer to be able to complete
their jobs very, very efficiently and very, very effectively.
Things like providing connections to storage repositories and
providing full deployment tools so they can do something like
take and set up their deployments in our server templates,
connect us to their ‘Get’ repository and be able to do a full
deployment out to the Cloud or any Cloud they want in one
single click.

Julia Mak: Hello. My name is Julia and I am with Oxygen Cloud
here at Cloud Connect. What Oxygen does is we provide an
enterprise file storage solution. There are different layers to the
solutions. First of all, it is a user access piece. We are locally
integrated into the file system, so end users can directly
access a file stored in the cloud, whether it is from their
Windows File Explorer or with Mac through a finder. We also
support mobile applications for remote access so everyone can
stay in sync across different devices across different
platforms. On the back-end, our platform also supports a cloud
storage brokering capability, so we set up gateways that are
connected to different cloud storage providers. Business’ can
choose different public or private cloud options, some of them
being either Amazon, Rack Space, Cloud Leverage or with private
Cloud they have the option to use EMC Atmos file servers as
well. We provide a centralized IT administrative capability for
IT to manage all the users, devices, and storage.

Raju Datla: Hello. I am Raju Datla, founder and CEO of Cloupia.
We at Cloupia provide solution to build a private cloud all the way
from the ground up. That means we take physical infrastructure and
we automate the whole physical infrastructure to virtualize it, and
on top of that we can provide a self-service portal to deliver
applications or any type of virtual machines. We complete
automate all the way from bare metal into the applications
services. We provide the management and monitoring for your
consumers. They see the cost, how much they are using, how many
services they are using. It allows IT to specify the limits on
how high they can go, what their cost, no, and complete
management invisibility. They can also request bare metal, if
they want just a physical server, they can request that one. If
they just want storage, they can request that as well.

Ellen Reubin: Hello. I am Ellen Reubin, co-founder of CloudSwitch,
and what we do is we help medium and large enterprises that
want to extend their existing investments in data centers and
private clouds into public clouds like Amazon and Teramark. What
our software product does is it allows the customer to run
applications in a target cloud, like Amazon or Teramark,
completely unmodified, so every single thing about it looks and
behaves the same as if it were running locally in their data
center. That means that IP address, identity, and Mac address
stays the same, and the entire application stack, including
network, computing, and storage, is unmodified. All of the
things that the customer is familiar doing, like monitoring,
management, application life cycle, build processes, all of your
security policies, all of that just continues to work as is,
into the public cloud. One of the key things that customers want
to do is have a hybrid model where the public cloud is used for
burst periods and expansion of what they have internally.

Drew Bartkiewicz: My name is Drew Bartkiewicz, the CEO of
CloudInsure, and we came to Cloud Connect to solve a fundamental
problem that the industry has. More companies want to use the cloud,
they also want to use the cloud with piece of mind. I was here a year ago,
and I recognized that there is standing-room only in the conference
for security and five or ten people in the conference were a
risk in governance. This year, people want to talk about cloud
predictability, cloud insurance, and cloud risk transfer. Our
job at CloudInsure is to design specific insurance products for
clouds. Clouds that have healthcare data have one policy, clouds
that have commercial data, another, and we think we are trying
to do an enormous service to the cloud computing industry
because cloud companies do not talk with insurance companies,
insurance companies do not talk with clouds. They both
desperately need each other and we think 2011 is the year they
will do it.

Trevor Chamberlain: Hello, my name is Trevor Chamberlain; I am
the Vice President of Business Development for Abiquo. Abiquo is
in the enterprise cloud management space, what that means is we
allow organizations to create and manage their cloud environment,
so if you are an enterprise, it will allow you to create your private
cloud environment. If you are a service provider, it will allow you to
create your public cloud environment, as well as allow organizations
to manage hybrid cloud requirements, as well. If I am an IT person,
why do I care about this? I want to, you know with the increasing
growth of complexity around applications in your infrastructure, you
want to be able to automate things like provisioning of applications,
you want to allow your users to come in and request resources on
demand. We do everything from the front-end finance self-service
aspect to the back-end resource management of your infrastructure
and resources.

Dave Zabrowski: Hello. I am Dave Zabrowski. I am the founder and
CEO of Cloud Cruiser, and we here at Cloud Connect. We just
announced  an industry first product, our product is a cost-optimization
product that basically saves you money. Legacy, hybrid, public,
private clouds, we can give you end-to-end cost transparency and
cost visibility that will allow you to make cost optimization
decisions in moving your workloads from legacy to wherever they
make the most sense. Why should you care in the IT department?
Because moving to the cloud is all about cost savings, and we
can give you the visibility to save that money.

Our announcement here today is that we are coming out of stealth-
mode, we have the industry's first product, and we are offering
a free test drive of that product. It is a SaaS-based product,
and if you want to try it, go to www.cloudcruiser.com. You can
sign up there and we could use your data in our environment, and
we can show you how to save money in your cloud.

Duncan Johnston-Watt: Hello, Jo. I am Duncan Johnston-Watt,
CEO with Cloudsoft. We are one of a new breed of companies in
the middle-west base looking at helping businesses getting into
the cloud. The reason I am here at this show is that the debate has
moved on significantly from last year, when a lot of the focus was on
infrastructure-as-a-service, which is fine and dandy, but what
companies are really looking for is, 'How do I develop applications
that really know how to exploit cloud to get the benefits that
elasticity purports to give me?' Ourselves, in conjunction with
other companies, have really focused in that area. Case in
point, we have a product called Monterey which is a middleware
product that allows applications to dynamically migrate from
data center to data center, cloud to cloud, and do so without
interrupting the service. It is a great facility to give
developers when they are actually building you applications.
Without any need to actually understand network computing,
they can get the benefits of cloud.

Steve Roop: Hello. I am Steve Roop, from App Dynamics, we
are the leader in application management for next generation
cloud applications, whether they are in the cloud or in the physical
data center. The big news here at the show has been how Netflix
has taken their complete mission critical netflix.com application,
which they make $3 billion of money on, and they transformed
that from a physical data center to the cloud. We have been with
Netflix the whole time through their transformation, and how we
have helped them and how we can help other companies out there
is to be able to, first, validate that their application architecture
is going to perform well in the cloud, then once they get to the
cloud, continuously monitoring their application in the cloud,
and finally, being able to troubleshoot performance problems
that occur in the cloud. There is a completely free version of
our product on our website that anyone can download for their
cloud test.

Jo Maitland: I hope you enjoyed those 10 pitches, pretty interesting stuff.
Some key trends there, a lot about applications, porting or moving
legacy applications to the cloud, writing new applications that
scale across the distributed architecture for cloud computing.
The big story here is all about application mobility, workload
mobility in the cloud. I hope you found that interesting. For
more information check out SearchCloudComputing.com. This has
been Cloud Cover TV. Tune in next week for more insider news on
the cloud computing market.

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